Best Image Dimensions for E-Commerce Websites (Amazon, Shopify, eBay)
When it comes to selling products online, high quality images play a major role in influencing customer decisions. Whether you’re listing products on Amazon, Shopify, or eBay, using the right image dimensions and formats ensures your products look professional, load quickly, and meet platform requirements.
In this guide, we’ll cover the best image dimensions for each platform so your store can stand out and attract more customers.
Why Image Dimensions Matter in E-Commerce
Ecommerce websites rely heavily on visuals to attract and engage customers, and that's why image size is so important. The right image size not only ensures that your products look professional, but also improves loading speed, responsiveness, and user experience.
If your images are too small, they can appear blurry and fail to show details, while oversized images can slow down page performance and drive away potential buyers. Properly optimized image dimensions maintain consistency across your store, help build trust with customers, and also play a role in SEO rankings as search engines prefer fast-loading and well-organized websites. In short, getting the right image dimensions can have a direct impact on both your sales and overall brand reputation.
Amazon Image Dimensions
Amazon has strict product image guidelines:
Main Product Image:- Minimum size: 1000 x 1000 pixels (to enable zoom).
- Recommended size: 1600 x 1600 pixels.
- Maximum size: 10,000 pixels on the longest side.
- Aspect ratio: 1:1 (square).
- Format: JPEG, PNG, GIF, or TIFF.
- Background: Pure white (#FFFFFF).
- Additional Images: Same size, but can show lifestyle, angles, and close-ups.
Pro tip: Stick to 1600 x 1600 px for the perfect balance between quality and speed.
Shopify Image Dimensions
Shopify is flexible but recommends consistency:
Product images:- Recommended size: 2048 x 2048 pixels.
- Minimum size: 800 x 800 pixels (for zoom).
- Aspect ratio: 1:1 (square).
- Collection images: 1024 x 1024 pixels recommended.
- Slideshow images: 1200 to 2000 pixels wide.
Pro tip: Use 2048 x 2048 px product images to enable zoom and maintain sharpness.
eBay Image Dimensions
eBay also has detailed requirements:
- Minimum size: 500 x 500 pixels.
- Recommended size: 1600 x 1600 pixels.
- Maximum size: 9000 x 9000 pixels.
- Aspect ratio: 1:1 is best.
- Background: White or light neutral.
- Format: JPEG, PNG, GIF, or TIFF.
Pro tip: eBay recommends 1600 px on the longest side for best results.
Quick Comparison Table
| Platform | Recommended Size | Minimum Size | Aspect Ratio | Format |
|---|---|---|---|---|
| Amazon | 1600 x 1600 px | 1000 x 1000 px | 1:1 | JPEG, PNG, GIF, TIFF |
| Shopify | 2048 x 2048 px | 800 x 800 px | 1:1 | JPEG, PNG |
| eBay | 1600 x 1600 px | 500 x 500 px | 1:1 | JPEG, PNG, GIF, TIFF |
Best Practices for E-Commerce Images
- Use JPEG for product photos (balance between quality and file size).
- Keep images under 1 MB for faster loading.
- Maintain consistent backgrounds and aspect ratios.
- Optimize file names (e.g., red-running-shoes-amazon.jpg).
- Add alt text for SEO.
Final Thoughts
Using the right image dimensions for Amazon, Shopify, and eBay can make your product listings a success or a failure. Follow the suggested sizes, maintain high quality, and optimize for both speed and SEO.
By investing in properly sized images, you’ll not only meet platform requirements but also boost conversions and sales.